How/ why Teague designed interior of 787 Dreamliner
– From comfort to the brand
The Teague team strove for a design language that would convey a sense of comfort and offer subtle yet memorable cues meant to signal the Boeing brand.
[ Design Solutions ]
There is a bar-like area to encourage them to move about and be both active and comfortable during the flight. To keep passengers from feeling boxed in or cramped while in flight, Teague’s designers created an interior that “doesn’t look like a large tube. There’s a more room-like scale to provide a sense of comfort.
[ Process ]
Teague, in partnership with Boeing, focused on customer needs when developing its design strategy, using a combination of international airline surveys, personal anecdotes, and ethnographic-style research. Teague was involved from the start of the design process, which began in 2001.
[ New material ]
Teague also applied new material technologies to the window designs, which feature electrochromatic gel sandwiched between two pieces of glass. When electricity is flagged to the gel, the window dims or clears—meaning there is no need for cumbersome shades.
[ Further implication ]
Teague also worked on 747’s interiors, and faced the challenge of carrying over elements from the Dreamliner to create a consistent brand message for other new Boeing planes.