I design to unveil people’s stories that create a new culture.

In this era, we have so many things but we are missing connections. Eventually, everything connects: people, ideas, objects, and the quality of the connection is the key to quality per se.  By finding links between two different parts I as designer find creative solutions for a new culture. Often in the beginning, the new culture is thought of as an alternative, but soon it transforms into the lived culture that many people share through interaction. Interaction design means finding those connections and mapping them so they can be uniquely applied to promote the quality of everything.  In order to find connections, fully understanding users’ stories in context is most important.



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